← PortfolioPizza Social Campaign / 2026
Case study / 04Social Media · Advertising
Pizza,
made social.
A high-energy social media system built around bold Arabic typography, appetite-led imagery and instantly recognizable red-and-cream campaign language.
ConceptCampaign SystemRoleArt Direction + DesignFormatSocial Media SeriesYear2026
The visual system
One campaign.
A flexible visual rhythm.
The campaign uses a deliberately tight palette — vivid red, warm cream and food-led greens — so every post feels connected even when the message changes.
Large Arabic headlines lead the composition, while pizza photography shifts between oversized crops, centered product moments and human-led scenarios to keep the feed energetic.
Campaign systemDesigned to stop
Designed to stop
the scroll.
01Bold Arabic type
Headlines become the main graphic device, not just supporting copy.
02Appetite-first imagery
Close crops and large food visuals make the product instantly readable.
03Repeatable brand cues
Red, cream, outlined PIZZA typography and basil accents build visual memory.
