Menu System
A menu spread structured for clear categories, pricing and food-led presentation.
← PortfolioAR ITALIANO · Restaurant Advertising · 2026
Case Study / 06Advertising · Menu Design · Social Media
AR ITALIANOFood Campaign
A restaurant campaign system built to promote AR ITALIANO across menu design, social content, print collateral and outdoor advertising — using bold green branding, appetite-focused imagery and direct order messaging.
- Project
- Restaurant Advertising System
- Role
- Campaign design · Outdoor · Social media
- Scope
- Menu · Billboard · Social ads · Flyers · Web banners
- Year
- 2026
Campaign Direction
Fast to read.
Easy to crave.
Built to promote.
The system balances promotional clarity with strong restaurant personality. Large headlines, contrast-rich food imagery and visible call-to-actions make the designs easy to scan across different formats.
From a full menu spread to social ads, flyers and billboard applications, the project shows how one visual language can stay consistent while adapting to many touchpoints.
Selected WorkRestaurant promotion,
Restaurant promotion,
across every format.
Eight highlight visuals present the project from menu communication and food-led hero visuals to outdoor and social media execution.
Brand Hero
Signature food showcase combining pizza, pasta and a dark premium restaurant mood.
Outdoor Billboard Mockup
A large-scale outdoor application showing how the campaign translates to real environments.
Billboard Artwork
Promotional billboard artwork with bold messaging, chef imagery and app-order CTA.
Sponsored Social Post
Square ad creative designed to sit naturally inside a paid social feed.
Facebook Feed Mockup
A feed-level presentation showing the full social system and profile header application.
Promotional Web Banner
A streamlined food promotion banner centered around product visibility and ordering action.
Flyer & Card Mockup
Printed collateral presented with QR integration and promotional messaging.
Support AssetsExtra print pieces
Extra print pieces
and promotional details.
Additional pieces that extend the campaign with QR-led touchpoints and compact promotional formats.
Campaign SystemFood first.
Food first.
Message always visible.
Recognition
Bold green backgrounds, the chef icon and high-contrast typography create immediate brand recognition.
Promotion
Every format prioritizes the offer, the hero dish and the order action so the campaign stays commercially effective.
Flexibility
The same visual language adapts naturally to menu spreads, social placements, banners, flyers and billboards.
