← PortfolioDOMA / 2026
Case study / 01
DOMA
A premium visual system for a modern switch & socket range — from catalogue language to production-ready packaging.
Art Direction2026Catalogue DesignAl-AmerPackagingPrint Production
The direction
Quiet luxury.
Technical clarity.
The visual direction uses a controlled black, ivory and muted-gold palette to position DOMA as a refined architectural electrical range.
Product pages balance isolated technical presentations with atmospheric interior scenes, creating one system that can sell both performance and lifestyle.
Packaging application
From screen
to production.
The premium retail bag extends the same black-and-gold visual language into a physical touchpoint while respecting production constraints.
350 mm length100 mm width400 mm height
