A specialist brand built around openings.
EGYPEN works across UPVC windows, doors and shower enclosures, so the identity needed to communicate the category before the viewer even reached the descriptor.
← PortfolioEGYPEN · Brand Identity · 2026
Case Study / Brand IdentityUPVC Windows · Doors · Shower Enclosures
A gateway to modern spaces.
EGYPENWindows & Doors
A confident identity shaped directly by the product itself — window geometry, structural frames and a door terminal become a single architectural wordmark.
- Project
- Windows & Doors Brand Identity
- Role
- Brand Strategy · Logo Design · Identity
- Scope
- Logo · Construction · Color · Applications
- Year
- 2026
Design Objective
A logo that feels
like the product.
The identity is deliberately engineered and architectural. Strong frames and hard edges echo UPVC profiles and construction geometry rather than decorative logo trends.
Structural charcoal carries durability and confidence, while signal red becomes a precise recognition cue through the handle and controlled brand accents.
Case study thinking
From opening to identity.
Make the logo feel engineered, not illustrated.
The mark had to reference the product directly while remaining architectural, scalable and strong enough for storefronts, profiles, vehicles, print and digital media.
Window → wordmark → door.
The wordmark becomes an architectural passage. An open window starts the reading path, the name connects the structure, and the final N resolves into a framed door with a red handle.
A disciplined frame language.
Repeated frame weight, hard edges, horizontal rhythm and a restrained charcoal-red-white palette turn the logo into a system that can extend across real architectural surfaces.
01Three ideas.
Logo Anatomy
Three ideas.
One mark.
Construction LogicStructure first.
Structure first.
Decoration second.
Recognition
The category is visible before the descriptor is read: window at the entry, door at the terminal.
Frame Weight
Window geometry, letter strokes and the door frame share a similar visual mass and structural rhythm.
Scalability
The wide horizontal system is built for storefronts, UPVC profiles, vehicles, catalogues and digital media.
ApplicationsBuilt for real
Built for real
architectural surfaces.
Applications preserve the same charcoal, white and red language while keeping windows, doors and glass systems visually dominant.
Architectural Panorama
Windows · Doors · Shower Enclosures
UPVC Product Campaign
Dark architectural application
Project Announcement
Multi-product brand communication
Shower Enclosure Application
Premium glass and frame presentation
Brand PaletteDurability + energy
Durability + energy
+ clarity.
Structural Charcoal
#2D2D2D — technical, durable and architectural.
Signal Red
#ED1C24 — a focused recognition color for handles and accents.
Pure White
#FFFFFF — clean contrast associated with glass, light and precision.
